Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also the editor for Guy Kawasaki's Remarkable People Podcast. He is also "Head Beard" at Manly Pinterest Tips.
Can you trust the written word?
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Howdy Reader! Quick question for ya. Do you still trust the written word? Actually this isn’t a new thing. People through out the ages have come up with ways to verify the authenticity of the written word. From secret folding techniques to hidden messages, there have been countless different schemes to verify credibility. One of the most recognizable is the wax seal. Clay seals used for sealing documents can be traced back to ancient Mesopotamia and Egypt. A wax seal was used to ensure that the original letter arrived and was only read by its intended recipient. For even greater authenticity, a specific signet ring was stamped in the hot wax with personalized designs. This signet ring was so important that it was actually destroyed on a person’s death to keep any tomfoolery from happening after the owner died. Wax seals have had a little bit of a modern resurgence. My daughter Abby has actually been using them on her thank yous and other personal letters. So, what does that have to do with my original question about trusting what is written? With the rise of AI, it will become increasingly difficult to trust the words we see online. We can’t really have wax seals on our Macs now, can we? Trust me, hot wax on a Macbook voids the warranty. So, how can we use AI to craft our brand messaging without sounding like a robot and losing trust? Can we use AI to help us write in our voice and still use the speed and productivity that some of these AI tools provide? That’s why I’m excited to talk with Kinsey Soderberg, the host of the Authentic AI podcast, all about how to use AI to work for YOU and use your voice. Not to have AI write everything for you but to help craft your brand voice for things that will enhance your message, not water it down and wash away what makes your brand YOU! Btw, this email will never, ever use AI to write these messages. This is always the unfiltered me. (This may cause some of you to scream, “USE AI JEFF!!!” but a promise is a promise.) So join us LIVE on Friday, October 4th, at 8:00 AM PT/11:00 AM ET and ask your question about AI. I’d love to hear your thoughts. See ya there, -Jeff It’s a game-changer for boosting your online meetings! Use the promo code JEFF15 for 15% off your first payment and step up your presentation game! |
Jeff Sieh
Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also the editor for Guy Kawasaki's Remarkable People Podcast. He is also "Head Beard" at Manly Pinterest Tips.
Howdy Reader! I’ve just recently come up for a quick breath of air in the midst of a chaotic whirlpool of travel. From speaking at in-person conferences, virtual events, and a European wedding, October is gearing up to be quite a doozy. But you know what… I’m grateful. My friend Rich Watts posted something a while back. I’d seen the quote before, but somehow, it never resonated with me until he posted it. ”Pressure is a privilege” Sure, travel can be stressful. But there are people who I have...
Howdy Reader! Quick question... How do you like to recharge your creativity? Shoot me an email; I’d really like to know. When you’re reading this, I’ll probably be sleeping off a Dole-Whip hangover from a day in the Disney Parks. Abs and I are getting ready to hang out with Lou Mongello and friends for his always awesome Momentum event. We got here a little early to do some work and also recharge a bit in one of our favorite places. We hung out with the Unsinkable Conor Brown (frequent...
Howdy Reader!Are you one of the lucky ones getting a new iPhone today? Did you get up early on the pre-order day and rush to give Apple your hard-earned money? Maybe you're reading this email, sitting, waiting by the window, hoping to see that beautiful brown and gold sleigh full of adults' wishes and dreams. Also called the UPS truck. I'm not judging. Wait...was that the doorbell? I get it. As creators, we love getting new toys to help us create content. But do we use them to their full...